Serious Fluence has helped dozens of brands run hundreds of successful influencer campaigns that have delivered real-world results. Here are a few that might spark your imagination.
Brands ranging from DBS to foodpanda, Pfizer, Nestle and Starbucks are working with us to drive increases in brand affinity, engagement and conversion rates.
Overview
DBS wanted to strengthen the association between hawker culture and PayLah!, showing its commitment in supporting local hawkers, To drive more social conversations, higher app usage and downloads.
Approach
We engaged Hawkers United, a Facebook community, and 10 influencers across Instagram and TikTok platforms to announce the awards, nominate and vote for their favourite hawkers, and encouraged their followers to do the same.
Results
KPI +74%
Overview
foodpanda wanted to raise awareness for their pandamart, pick up services, and dine-in deals, encouraging more app usage and downloads.
Approach
We engaged 30 lifestyle influencers to highlight the benefits of each service and demonstrate how it’s relevant to different lifestyle.
Results
KPI +8%
KPI +20%
Overview
Panasonic wanted to leverage on the brand association with the Olympics game to improve brand equity among consumers.
Approach
We developed a campaign proposition ‘Share Your Passion’ and brought it to life by engaging 10 lifestyle influencers across Singapore, Indonesia, Malaysia, The Philippines, Vietnam, Australia, and New Zealand. They rallied their followers to join them on a journey to pursue a rediscovered or newly discovered passion, engaging them through weekly content
Results
KPI +10%
KPI +20%
KPI +2.3 times
Overview
In the midst of the pandemic, Pfizer wanted to ride on consumers’ sentiment and drive awareness and knowledge for general immunisation and pneumococcal pneumonia vaccine.
Approach
We engaged 4 influencers to drive awareness for the campaign, directing traffic to landing page to book a free doctor consultation.
Results
KPI +11%
KPI +10%
KPI +2.4 times
